Random Acts of Art at ASR San Diego

RUSTY
Photo: Brody

This exhibition represents a collaboration between Rusty Apparel and Surfboards, Scion and San Diego radio station KBZT(FM 94/9), Random Acts of Art is an art design competition coupled with the Ultimate Surf Ride giveaway. This three-way partnership encourages lifestyle enthusiasts to intimately connect music, art and board-riding by soliciting up-and-coming and seasoned graphic artists to showcase their talent by customizing a Rusty Surfboard.

Graphic artists were solicited from a barrage of radio ads, national email data base blasts and national on-line banner ads.

10 surfboards were selected out of hundreds of submissions by a committee comprised of representatives from Rusty's art and marketing dept's, as well as representatives from Scion and KBZT (FM 94/9). These 10 surfboards will then be given away at Scion dealerships to FM 94/9 listeners as part of the Ultimate Surf Ride promotion.

Check out the full gallery of pics by clicking here.

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