Rusty

And the mayhem continues… Apart from the all day antics in Vendor Village day 3 held something a little special for the spectators!

Rusty was the presenting sponsor of the bikini contest that took place on the main stage. After a quick mishap when a band thought they were suppose to play during the same time as the bikini contest the crowd filed in and the contest was under way! Will let you be the judge and you can see the winner crowned in day 4.

Make sure you check out all the photos in the gallery…

-SR

Just when I thought the beach could not get anymore crowded and the kids would get tired of walking in circles getting product left and right came day 2 of the ECSC…

With Vendor Village opening at 10am you better believe we had a line of kids at the dunk tank ready to go at 10am! Unfortunately, we had set dunk times at 11, 1 and 3 so we could manage our product and keep us from burning out at noon. In all good fun everyone got a chance to dunk there favorite chump and kids were sure to come back at the set dunk times.

The highlight of day 2 at ECSC was the band Party Theft consisting of Rusty team rider Spencer Regan, Volcoms’s Andrew Doheny, RVCA’s Ford Archibold and front man Diego. Spencer, Andrew and Ford were all out to surf in the contest and Rusty helped the boys rent some equipment so they could play on the main stage after the event. If you have not yet seen Party Theft play live well then you need to. Even if you don’t like the music it’s okay because you will walk away entertained and I guarantee you will go back to see them again! Take a peek at a few of the photos to see what I am talking about and stay tuned for the ECSC video…

Damien Fahrenfort, Mikey Ciaramella, and Keto Burns advanced through their heats today and will continue the grind to the finals tomorrow.

Stay tuned for day 3…

-SR

The East Coasts longest running surf competition is underway and the madness in Vendor Village has begun! I have never seen so many frothing groms and I am convinced every kid 16 and under that lives in VB was there. And a new meaning of body art is becoming a thing of fashion at these events with kids running around fully logoed up with spray paint, stamped and stickered…they are walking billboards for the brands!

Rusty has a stamp of their own and did a good job sticking it to em’ on the sand today. Sorry Mom’s! Another big hit at the Rusty tent in Vendor Village was the dunk tank. All you have to do is throw the ball and dunk someone and will give you a FREE custom hat. I’m not sure if we had more people wanting to get dunked or more people wanting to dunk!

On the contest side of things Rusty had a few team riders surf today and advance on through to later rounds. Stay tuned for more detailed heat break-downs as the contest gets further along.

Check out the action from today in this photo gallery...

If you're in Virgina Beach for the ECSC, click here for the Event Schedule at the Rusty Booth!

-SR

After winning the final checkpoint challenge, Team Rusty completed a couple last photo challenges on the 2010 Cali Rally...

Team Rusty channeled their inner Munson and took out the other teams for a victory in the bowling checkpoint challenge on the 2010 Cali Rally.

The 2010 East Coast Surfing Championships is here and Rusty is hosting a bunch of events to celebrate this annual East Coast shindig/surf contest!

Every day the Rusty booth will be cranking out free custom hats from our hat press as well as giving out stickers and sunglasses. Damien "Dooma" Fahrenfort, Spencer Regan, and the rest of the surf team will also be hanging out in the booth, so come grab an autograph. Last, have a dunk tan! Come get dunked and compete for insane prizes!

After the contest on Friday, head on over to the main music stage where Spencer Regan's band, Party Theft will be rocking out. Party Theft also includes some of Regan’s ECSC competitors, pro surfers Andrew Doheny and Ford Archbold.

On Saturday, we will be having an all day scavenger hunt - search for the hidden treasure boxes and win the latest Rusty gear!

EVENT SCHEDULE

Thursday, August 25: 10am-6pm - Rusty Booth @ Vendor Village (Free Swag, Autograph Signings, Prizes)

Friday, August 26: 10am-6pm - Rusty Booth @ Vendor Village (Free Swag, Autograph Signings, Prizes)

Friday, August 27: 7pm - Party Theft (featuring Rusty surfer Spencer Regan) on Main Music Stage

Saturday, August 28: 10am-6pm - Rusty Booth @ Vendor Village (Free Swag, Autograph Signings, Prizes)

Saturday, August 28: All-Day Scavenger Hunt (until all treasure boxes are found)

Sunday, August 29: 10am-6pm - Rusty Booth @ Vendor Village (Free Swag, Autograph Signings, Prizes)

The third checkpoint on 2010 Cali Rally, the Santa Cruz Skate Race of Death: a long distance skate race from Steamer Lane to Pleasure Point full of wicked curves, nasty up hill climbs, and plenty of cheating. Check it out..

From feeding old folks to duck and cougar hunting, Team Rusty had to carry out some insane tasks on the 2010 Cali Rally. Have a look below...

Here's a video of Team Rusty competing in the heart burn inducing Hooters Girl Race on the 2010 Cali Rally.

Rafael Velarde: photo courtesy of Billabong

Sterling and Chris Bertish both endure two wave hold-downs

Today the wave at Pico Alto showed why it deserves to be part of the Big Wave World Tour. The Billabong Pico Alto Invitational 2010 presented by Sony, went off in fantastic, huge surf.

The atmosphere surrounding the competitors was filled with energy and adrenaline. The grandstand full of spectators was shocked by the size of the waves.  The generous force of nature gave us waves of more than 35 feet high, peaking during the semi final heats where the wave of the contest, a perfect 10 by Grant Baker from South Africa, was scored.

The local surfers demonstrated a high level of performance as well. Gonzalo Velasco, Billabong team rider and Sebastian De Romaña arrived to the semi finals competing along side twelve of best international big wave riders, including current world champion Carlos Burle from Brazil and defending Billabong Pico Alto 2009, winner Greg Long from the USA.

Various surfers experienced extreme moments, the Peruvian Rafael Velarde lived through the intensity of Pico Alto in his first heat, when a wave of 24 feet high broke the board that he ridden to two previous Billabong Pico Alto finals (2006 and 2009).

The eventual winner, Hawaiian Jamie Sterling and South African Chris Bertish, both endured two wave hold-downs, Bertish coughing up blood and unable to finish the heat.

Water Patrol provided by Ocean Riders, the local Peruvian team and Tim West from the Big Wave World Tour, insured not only the surfers security in these huge waves but also provided them transport from the beach to the line up with the use of PWC´s.

The grand final was highly contested between Anthony Tashnick (USA), Carlos Burle (BRA) and Jamie Sterling (HI) with Jamie taking the title. “I’m very emotional since this is the first time I have won a Big Wave World Tour event” expressed the smiling Hawaiian.

The collaborated effort of our fellow sponsors: Sony, Burn, Powerade, Cosas Hombre, Lan, Von Zipper and Nixon made the realization of the event possible for everyone.