Global Cooling

global-cooling-peace

BECOME AN AGENT OF CHANGE

The future is looking pretty scary for the world as we know it. Our planet's natural resources are shrinking at an accelerating rate and there are currently 50,000,000,000+ plastic bottles in landfills around the globe. This horrifying number becomes even more alarming when you realize that these bottles having been finding their way into our oceans for decades. In fact, 1,000,000 sea birds and 100,000 marine animals perish each year by consuming our plastic debris.

Global Cooling is Rusty's socially responsible initiative to help slow this rapid destruction. The Ecostretch Collection is the first line of products to come from our Global Cooling project. By utilizing recycled polyester in our 4 Way Ecostretch Boardshort, Rusty is pushing innovation and enhancing the surfing experience with better performance while being a better steward to our world. Choosing recycled products is an easy way to become an Agent of Change and help protect our planet through conscientious consumerism.

Become an Agent of Change and get on the Global Cooling tip!

Environmental Facts

• $46 billion are spent on plastic bottles.
• 50 billion plastic bottles are produced yearly.
• 15-20% of these bottles are actually recycled every year.
• 50+ billion bottles are sitting in landfills and at the bottom of the ocean.
• $2 billion in recycled money is waiting to be captured in those landfills and the bottom of the ocean wants to say, “Hey groms, this is way better than a paper route – go fishing for bottles! I heard it takes 10 water bottles to make one boardshort.”

ECOSTRETCH

Absolutely Performance Based Ecostretch Boardshorts Feature:
• Recycled Polyester-Pet
• 4 Way Stretch
• Ultra Light
• Quick Drying

In the past, the bottles used to make our Ecostretch Boardshorts would have either filled up landfills or washed up on our beaches. Ecostretch Boardshorts are our example of how you can become an Agent of Change!

Click Here to View the Full Collection of Ecostretch Boardshorts

CALL TO ACTION

Check out these websites to see what else you can do to become an Agent of Change:

Rise Above Plastics
Surfrider Foundation
Algalita Marine Research Foundation
Kokua Hawai'i Foundation
Heal the Bay
Citizens Campaign for the Environment
Earth Resource Foundation
Junkraft
Clean Seas Coalition
Envrionment California

One Response to “Global Cooling”

  • Rusty | Changes on Fuel TV Tonight! September 28, 2009

    [...] is filmed throughout Hawaii, Indonesia, and Australia. The movie also contains Rusty message of Global Cooling: our world’s natural resources are rapidly decaying and we need change our habits to help [...]

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